Prof. Xavier Gabaix's research on shrouded prices is featured
— May 25, 2012
Excerpt from MSNBC -- "Gabaix argues that it's impossible for consumers to intelligently shop for printers. No consumer knows how much ink costs -- the cartridges don't come in standard sizes, the amount of ink used to print varies and ink costs are unpredictable. That makes the true price of a printer 'shrouded,' in Gabaix's terminology."