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Prof. Adam Alter's research on exceptional expenses is highlighted

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Excerpt from The Globe and Mail -- "'In each instance, it seems reasonable to make a budgeting exception given the special nature of the spending and the low likelihood that a similar situation will recur any time soon,' the authors Abigail Sussman, a doctoral candidate of psychology at Princeton University, and Adam Alter, an assistant professor of marketing at New York University, wrote."

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Additional coverage appeared in the Financial Times, University of Chicago Press, Newstrack India and