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Prof. Baruch Lev on Facebook's earnings call

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Excerpt from Bloomberg -- "Facebook officials will need to convey confidence without making promises they can’t keep, said Baruch Lev, a professor at New York University Stern School of Business and author of 'Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price."

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Additional coverage appeared in Bloomberg Businessweek.