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Prof. Anindya Ghose on businesses' use of predictive analytics

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Excerpt from CNBC -- "It's the speed of real time data being generated that makes it so appealing to businesses...Macy's used it to determine how many customers they will get at Thanksgiving, and can plan on what to sell in real time. And Sears personalized promotions for customers in a just a week when it used to take them eight. There's so much that can be done with it."

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