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In an op-ed, Prof. Aswath Damodaran explains the fluctuations in Apple's stock price

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Excerpt from CNN -- "How can a company fall from grace so quickly, especially when it still possesses enviable profit margins and perhaps the most valuable franchise in the world? The answer lies in recognizing that a market price is set by demand and supply, which, in turn, are driven not only by underlying value but also by other factors including hope, hype and momentum."

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