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In an in-depth interview, Professor Anindya Ghose shares insights from his research on mobile marketing in China, targeted advertising, the future role of big data and his forthcoming book on the mobile economy

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Excerpt from CKGSB Knowledge -- "One of the things we found is that mobile coupons actually have the highest redemptions from the highest income group. ... This is very interesting because mobile marketing has often received some flak that it's not very profitable because it only attracts the lower income customers, but what we are seeing is that the highest income customers have the highest redemption probability."

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