Faculty News

Prof. Scott Galloway on Detroit as a brand

Excerpt from BBC News -- "Detroit's ties to the auto industry have also lent it an appeal as the 'real man's city', says Scott Galloway, who teaches marketing at New York University's Stern Business School. Detroit 'reeks grit and toughness', he says, an association that is strongly male but can appeal to both sexes. 'Associating with a product that makes you feel manly or masculine is an incredible asset, and right now there is no more macho city than Detroit.'"

Read more

Additional coverage appeared on UK Wired News.