Faculty News

Prof. Scott Galloway discusses the importance of a digital presence for luxury brands

Excerpt from Bloomberg TV -- "If you become more data-driven, you start thinking about a younger consumer, you understand emerging technologies and platforms...those kinds of skills lend themselves well to all kinds of things in addition to ecommerce. So what we're seeing is the firms that are really committing to strong digital have this sort of rising-tide effect across the entire enterprise and we're seeing it linked to greater shareholder returns. So digital is moving to the center and firms are really thinking about, 'How do we make this part of our culture?'"

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