Research Center Events

Executive Education Short Course: Digital Marketing and Social Media Strategy

Date: May 11 - 12, 2016
Location: NYU Stern, New York, NY 10012

The emergence of the Internet has drastically changed various aspects of an organization’s operations. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior. From Twitter to Facebook to Google to GroupOn to Apple, the shared infrastructure of IT-enabled platforms are playing a transformational role in today’s digital age.

This program examines best-practices related to the business use of social media and digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on digital analytics oriented tools: how to make organizations more intelligent in how they conduct business in the digital age. Measurement plays a big role in this space. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today such as Digital Attribution Social Listening, Big Data and the Social-Graph for external and internal business innovation. Based on the composition of the participants, we will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it.

This program is for anyone interested in getting a high-level understanding of digital marketing strategy from a strategic perspective from a B2C space as well as a B2B space.

For more information on this short course for executives, please visit the course webpage.