Faculty News

Prof. Scott Galloway says luxury brands should focus on digital marketing for consumers under 30

Excerpt from Financial Times -- “'The under-30s may be entering a more volatile and economically challenged world, but there is no evidence that suggests Generation Z will be less fond of luxury items than the consumers that have come before – brands that don’t attune themselves to their social and spending habits will undeniably suffer in the long run,' says Prof Galloway."

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