TRIUM Alumna Swaady Martin-Leke, founder of YSWARA, is profiled
August 18, 2013
Excerpt from Financial Times -- "Ms Martin-Leke was keen to create the missing link between Africa’s abundant raw materials, being used by local artisans, and the international market. 'I wanted to preserve African craftsmanship - combining artisan with contemporary and timeless products,' she says. She believed the best way to do this would be through a luxury brand: 'The luxury industry conveys culture and identity. It is a country’s or continent’s image presented to the world - what better way to make an impact and change [perceptions].' Nine months after graduating from TRIUM in September 2012, she launched Yswara, a luxury retailer of African products, setting up an all-female workforce to give opportunities to local women."