Prof. Xavier Gabaix's research on choosing products and services is cited
— December 7, 2013
Excerpt from The New York Times -- "A paper by two economists, Xavier Gabaix of New York University and David Laibson of Harvard, provides an explanation. When people are choosing a product or service, they don’t pay close attention to all of its features. When I signed up for cable, I wasn’t thinking about the headaches of canceling down the road."