Faculty News

Prof. Scott Galloway on Amazon's relationships with luxury brands

Excerpt from Bloomberg TV -- "Amazon, right now, is the Tony Soprano of ecommerce. They're showing up and saying, 'Do you want protection for your brand? And if the answer is yes, you need to pay us one way or the other.' When L'Oreal starts advertising on Amazon, the Kiehl's product magically gets cleaned up and the pricing and the discounting goes away. But if you do not want to play with Amazon, then, like I said, the marketplace takes over, and it can get really ugly really fast."

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Additional coverage appeared on Bloomberg Businessweek.