Faculty News

Prof. Scott Galloway on Apple's strength as a brand

Excerpt from Bloomberg  --  "The markets are assumed to be bipolar. Apple could do no wrong a year ago and now everyone's decided that it's had this huge fall from grace. It is still the product that's a self-expressive benefit, it says something about you, it stands for innovation, heritage, incredible price premium. Hands down, the best brand in the world."

Listen to the interview