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Prof. Scott Galloway on Yahoo's purchase of Tumblr

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Excerpt from Bloomberg -- "At NYU we track upstream and downstream traffic to try and get a sense of a company or a platform's power in the ecosystem and what you see across social media networks is while platforms like Pinterest and Instagram are accelerating, year on year, we actually saw that Tumblr's upstream and downstream traffic to and from retailers who would likely be a big source of advertising dollars is only slightly up, so among the battle of who is the fairest platforms, it looks like Tumblr is kind of flat to modestly down in our research."

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