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Prof. Scott Galloway on e-commerce retailer mistakes in Russia

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Excerpt from Bloomberg TV -- "They're just not localizing for the market. They're trying to shove a square peg in a round hole...The way people tend to find luxury brands is initially through search. And most aren't typing in English. They're typing in Cyrillic. And a lot of brands just haven't optimized their content...they just haven't done the proper tagging. It's basic blocking and tackling."

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