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Professor Anindya Ghose Hosted a Webinar on Mobile Analytics

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On February 26, 2013, more than 700 people joined a webinar hosted by Professor Anindya Ghose, Associate Professor of Information, Operations and Management Sciences and co-Director of the Stern Center for Business Analytics, with the International Institute of Business Analytics, about “Mobile Analytics: Apps, Advertising and Commerce in the New ‘Mobile’ Economy.” Professor Ghose presented his ongoing mobile analytics research with a particular focus on measuring the causal aspects of user behavior using tools from big data and business analytics. He also focused on related topics including:
  • the value to marketers of understanding what users do with their mobile phones
  • the influence of mobile ads across media (mobile and web) conversions
  • in-application advertising, and the trade-offs between in-app purchases and app price discount
Watch the webinar.