Prof. Anindya Ghose on the effectiveness of mobile advertising
April 01, 2013
Excerpt from MIT Technology Review -- "But are existing mobile ads really performing poorly? Anindya Ghose, an associate professor at NYU’s Stern School of Business and co-director of Stern’s Center for Business Analytics, doesn’t think so. Ghose, who tracks the effectiveness of ads across smartphones, tablets, and PCs, says people tend to see ads on one device and may end up buying the product in question on another."