NYU Stern
Share / Print
Faculty News

In an op-ed, Prof. Sinan Aral explains the power of social influence marketing

harvard business review logo feature
Excerpt from the Harvard Business Review -- "The future of social influence marketing will depend on robust analytics to increase our understanding of what drives behavioral change. Mistaking any of the myriad confounding factors for influence can lead to costly mistakes—in marketing strategy and in public policy."

Read more