In an op-ed, Prof. Hershfield explains how emphasizing our history boosts environmentalism
— September 3, 2013
Excerpt from The Huffington Post -- "In a paper to be published in Psychological Science, we propose that another way to influence people's behavior towards protecting the environment is to emphasize the long life expectancy of a nation, rather than its imminent downfall. ... If people perceive their country or planet's remaining time to be very short, then they rationally shouldn't place too much importance on making these present-day sacrifices. But if a long future is seen, sacrifices today for a brighter tomorrow for ourselves and our offspring make more sense."