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Professor Adam Alter on how color affects perception, from his new book, "Drunk Tank Pink"

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Excerpt from HuffPost Live -- "The book is interested in the forces in the world around us that shape how we think, feel and behave across a whole range of different domains, and I think one of the most interesting effects for me in the whole book is the power of this color red, especially in the dating context. There is a lot of very good evidence from some very good researchers showing that when you load photos of yourself on to a dating website, that you can have exactly the same picture, but if you're wearing the color red in that picture, you're going to do much better and get many more hits, much more interest..."

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