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Prof. Jonathan Haidt on business ethics and the launch of EthicalSystems.org

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Excerpt from Inc. -- "'People are often bad judges of their own motives and behavior. We are really good at fooling ourselves and not so good at keeping our resolutions,' Haidt says. 'A wise leader will accept flaws of human nature, accept that we are not perfectly rational, benevolent creatures and will therefore design a company that works with human nature to get the best behavior from everyone, including him or herself.'"

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