Experience Stern | News & Events

Excerpt from Marketplace -- "It’s supposed to go 'Ready, aim, fire.' But in Silicon Valley, there can be a rush to get out new technology. Luke Williams, who teaches innovation at NYU’s Stern School of Business, says that can cause problems. 'So what they’re really doing is just the firing and the aiming,' he says. 'And they’re forgetting about the ready part.'"

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