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Prof. Adam Alter explains how music, color and weather affect decision making

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Excerpt from Marketplace  --  "In the book, Alter reveals that in general we are sharper, clearer thinkers when it's cold outside and that the colors around us can impact our mood -- from how angry we are to how willing we are to buy. He says his book is not so much about taking advantage of others as it is about educating consumers on what these cues are, because once they recognize them they can cope with them and deal with them and sometimes even harness them for personal benefit."

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