Prof. Scott Galloway on the popularity of Moleskine notebooks
April 02, 2013
Excerpt from Marketplace -- "As a technology professional, he may seem like an unlikely notebook enthusiast. But some of Moleskine’s most enthusiastic fans are digital natives. It’s something Scott Galloway, a marketing professor at New York University’s Stern School of Business, has noticed. Galloway has founded companies and meets often with tech execs. He says the older ones brandish iPads, perhaps hoping to look hip. 'The younger digital executives oftentimes show up with a notebook similar to the ones that this company is selling,' Galloway says."