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Prof. Michael Cohen on the ways food companies make their products look natural

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Excerpt from Associated Press -- "In many cases, food products get their wholesome appearance because of the different or stripped-down ingredients companies are using to make them more natural, said Michael Cohen, a visiting assistant professor of marketing at NYU's Stern School of Business. But in other cases, companies are making tweaks just to achieve a desired look. 'Food manufacturers are adapting by the way they mold the product or the end color or texture they want the product to be,' he said."

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Additional coverage appeared on ABC News, Fox News, Huffington Post and TIME.