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Michael Cohen

Michael Cohen

Joined Stern 2011

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 914
New York, NY 10012

E-mail mcohen@stern.nyu.edu
Personal website

Biography

Michael Cohen joined New York University Stern School of Business as a Visiting Assistant Professor of Marketing in September 2011.

Professor Cohen's research interests lie at the intersection of marketing, statistics and economics. His interests include new and traditional media strategy, social responsibility in marketing, food retailing, method of payment and consumer choice models. A new research paper by Professor Cohen examines the strategic nature of investment and participation in corporate social responsibility, where he considers initiatives to improve child nutrition. In previous research he examines competition in store brand provision, and measures the benefits accruing to firms and consumers of marketing store brand food products.

Professor Cohen is the recipient of the 2010 William Applebaum Dissertation Award, which recognized his outstanding dissertation in food marketing in 2009.

Before joining NYU Stern, Professor Cohen worked at the University of Connecticut's Food Marketing Policy Center as an Assistant Professor teaching Marketing Management and Quantitative Marketing.

Professor Cohen received his B.A. (with honors) from Western Connecticut State University and received his Ph.D. from the University of Connecticut.

Research Interests

  • Competitive marketing strategy
  • Food retailing
  • Method of payment
  • Consumer choice models

Academic Background

Ph.D.
University of Connecticut

B.A.
Western Connecticut State University

Awards & Appointments

 
2010 William Applebaum Dissertation Award 2009

Areas of Expertise

Economics

  • Econometrics
  • Industrial Organization

Marketing

  • Advertising/Marketing/PR Strategies
  • Market Research
  • Pricing