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MISSION: APPOSSIBLE Kick-off Draws Growing Community of Mobile App Developers at NYU

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More than 150 students, alumni, faculty and staff gathered at NYU Sternon February 3 for the kickoff of the First Annual MISSION: APPOSSIBLE Mobile App Contest. A collaborative effort between Stern's W.R. Berkley Innovation Lab (iLab) and Messapps, a New York-based design and development studio, the event began with an overview of the new contest and continued with a workshop on mobile app business principles and best practices. Designed for techies and non-techies alike, MISSION: APPOSSIBLE provides entrepreneurs in the NYU community with the tools and know-how needed to launch a successful mobile app – without any coding experience required.
 
Over the course of this three-month contest, the iLab and Messapps will offer current hands-on workshops, coaching sessions and crucial technical assistance for NYU students, faculty and staff – as well as NYU Stern alumni – seeking to create the world’s next great mobile app. Teams of up to six people will build wireframes, prepare a marketing plan and submit a comprehensive design template for their app concept. MISSION: APPOSSIBLE will culminate with a final Pitch Day on May 2. Winners will be announced during the $200K Entrepreneurs Challenge Final Pitch-off and Awards Ceremony on May 6.
 
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For more information, please visit the contest website and follow the conversation on Twitter: #MissionAppossible.

About the NYU Stern W.R. Berkley Innovation Lab
The NYU Stern W.R. Berkley Innovation Lab is dedicated to conducting and supporting entrepreneurship research and education.

Learn more about Stern's W.R. Berkley Innovation Lab (iLab)

Berkley Center for Entrepreneurship & Innovation