Prof. Jacob Jacoby weighs in on a Brooklyn coffee shop's high-end latte offering
— March 10, 2014
Excerpt from The New York Post -- “'This thing is nuts,' says NYU Stern professor and psychologist Jacob Jacoby, who likens the lakkris latte to an ostentatious Gucci or Hermès belt. 'It’s about conspicuous consumption — displaying wealth. It says something about themselves: 'Look, I can do this,' he explains."