Prof. Tom Meyvis on the Beautyrest Black advertising campaign
— May 9, 2014
Excerpt from The New York Times -- "'To position it as a status symbol, as something you buy to impress other people, doesn’t make sense,' [Meyvis] said. 'Other people don’t see it. You don’t talk about it. It makes more sense for mattress advertising to take a functional approach that provides a solution to a problem,' as the ComforPedic iQ campaign does, he said."