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Prof. Tom Meyvis on the Beautyrest Black advertising campaign

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Excerpt from The New York Times -- "'To position it as a status symbol, as something you buy to impress other people, doesn’t make sense,' [Meyvis] said. 'Other people don’t see it. You don’t talk about it. It makes more sense for mattress advertising to take a functional approach that provides a solution to a problem,' as the ComforPedic iQ campaign does, he said."

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