Prof. Al Lieberman on Derek Jeter's new website, The Players' Tribune
— October 4, 2014
Excerpt from Fox News -- "Alvin Lieberman, a marketing professor at NYU and director of the school’s entertainment, media, and technology program, sees fierce competition for The Players’ Tribune. 'Jeter has to fight among the 200-plus cable channels and the many thousands of social networks,' he told FoxNews.com. 'Will he make an impression? Yes. The question is, how long will it last?'"