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Prof. Al Lieberman on Derek Jeter's new website, The Players' Tribune

fox news
Excerpt from Fox News -- "Alvin Lieberman, a marketing professor at NYU and director of the school’s entertainment, media, and technology program, sees fierce competition for The Players’ Tribune. 'Jeter has to fight among the 200-plus cable channels and the many thousands of social networks,' he told 'Will he make an impression? Yes. The question is, how long will it last?'"

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