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Excerpt from TIME -- “'Here you can evaluate the quality of output over time and then decide whether you want to continue subscribing or not,' says Anindya Ghose, a professor of information, operation and management sciences at New York University who also studies crowdfunding. 'It’s a very positive self-reinforcing cycle where people give small amounts of money, which incentivizes artists to do a better job, which then leads people to give more money more frequently.'"

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