Experience Stern | News & Events

Excerpt from Bloomberg Businessweek -- "Apple could foster the creation of such integrated ecosystems, by adding payment software and services to its tightly integrated family of products. By detecting an iPhone’s location, retailers could push coupons to customers as they shop, or even let people order food based on the show they are watching. 'It sounds like fiction, but it’s going to be fact,' said Anindya Ghose, a professor of marketing at New York University’s Stern School of Business."

Read more

Additional coverage appeared on Bloomberg, Livemint and The Japan Times.