Prof. Gavin Kilduff's research on the impact of rivalry is highlighted
— June 26, 2014
Excerpt from New York Magazine -- "Kilduff has found that rivalry increases both effort and performance. An analysis of competitive runners showed that they shaved more than four seconds per kilometer off their times when a rival was in the same race. In another study, Kilduff and colleagues found that NCAA basketball teams play stronger defense — a good measure of hustle — when competing against rivals."