Prof. Jacob Jacoby on the trademark dispute between Disney and Deadmau5
— November 5, 2014
Excerpt from Marketplace -- "'There are a number of thing that’ll confuse people,' says Jack Jacoby, professor of marketing at NYU's Stern School of Business who says he is involved in 30 or 40 trademark disputes per year. In the case of Disney vs. Deadmau5, Jacoby says the confusion case boils down to what’s in the mind of the person who picks a mau5head t-shirt off the rack-and whether they'll think the Deadmau5 item was made by, affiliated with or allowed by Disney. 'Disney’s saying "Wait, people may think that this comes from us,"' says Jacoby."