Prof. Jason Greenberg discusses the crowdfunding of medical expenses
— April 23, 2015
Excerpt from MarketWatch -- "Crowdfunding for medical costs isn’t a new phenomenon per se. Communities have long rallied around people in need, whether that’s a house of worship taking up a collection for a grieving member or a school holding a fundraiser for a sick student. Indeed, helping 'has always been network-based,' said Jason Greenberg, assistant professor of management at NYU Stern School of Business. Before the Internet, it was just done on a much smaller scale."