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Prof. Jason Greenberg discusses the crowdfunding of medical expenses

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Excerpt from MarketWatch -- "Crowdfunding for medical costs isn’t a new phenomenon per se. Communities have long rallied around people in need, whether that’s a house of worship taking up a collection for a grieving member or a school holding a fundraiser for a sick student. Indeed, helping 'has always been network-based,' said Jason Greenberg, assistant professor of management at NYU Stern School of Business. Before the Internet, it was just done on a much smaller scale."

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