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Prof. Jason Greenberg reacts to The Coolest Cooler's success raising funds on Kickstarter

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Excerpt from CNNMoney -- "'There's a point where products derive much more attention than any rational expectation would suggest,' said Jason Greenberg, PhD and assistant professor at New York University's business school, 'In a market where potato salad can raise $55,000, it's not that surprising.'"

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Additional coverage appeared on Fox.