Faculty News

Prof. JP Eggers on how teen retailers can revive their brands

Excerpt from Bloomberg -- "[Teen retailers] have been caught in a situation where there have been two real problems. One, they've had these CEOs who have been very outspoken, controversial, gotten themselves into trouble. But we're also seeing a real shift in the generations and the needs and wants of the teenage population. What worked for these companies 5-6 years ago is just not working at this point in time. They need to find a way to connect to a bunch of consumers who don't spend as much money on clothing, who aren't as interested in having the absolute hottest new item on the market, but they still need to find a way to appeal to these consumers."

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Additional coverage in Bloomberg Businessweek.