Faculty News

Prof. Russell Winer's research on socially responsible goods is highlighted

Excerpt from The Australian -- "While companies sell Fair Trade food, clothing and bedding products because they believe in being socially responsible, the goods can also be part of a marketing strategy, says Russell Winer, a marketing professor at New York University's Stern School of Business. Sixty per cent of shoppers are willing to pay the higher prices that Fair Trade items tend to have, according to a 2013 study he co-wrote."

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