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Prof. Samuel Craig is interviewed about Disney's profits from "Avengers: Age of Ultron"

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Excerpt from Marketplace -- "Sam Craig teaches marketing at NYU's Stern School of Business. Craig says historically, theaters and studios typically split box office receipts 50/50. But Disney reportedly wants 60 percent of the box office for the Avengers sequel. And that could add up. 'Studios need theaters. Theaters need films to make money.'"

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