Faculty News

Prof. Scott Galloway discusses the growth of different social media platforms

Womens Wear Daily logo
Excerpt from WWD -- "'They [Facebook, YouTube, Instagram] seem to be pulling away and starting to suck the oxygen out of the room for everyone else,' Scott Galloway, New York University marketing professor and cofounder of L2, told WWD. Twitter, which was among the top three platforms in last year’s study along with YouTube and Facebook, saw a complete flip, according to Galloway. He called it the 'most overvalued company' — surprised that despite being valued at $25 billion, more than Clorox, Coach and Abercrombie & Fitch combined, Twitter still has flat user growth."

Read more