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Prof. Tülin Erdem on the Edison Electric Institute's "We Stand for Energy" campaign

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Excerpt from Environment & Energy Publishing -- "'The idea is to remind the consumer or educating about this industry's positive spillover effects on the society, like job creation, clean energy, etc.,' Erdem said. The education effort can't hurt if industry investments 'may result in even higher electricity charges. ... They don't want a backlash from the consumers so they want to prepare the ground for that.'"

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