Faculty News

Prof. Tom Meyvis explains why people enjoy shopping

Excerpt from Quartz -- "It is what’s called 'transactional utility' says Dr. Tom Meyvis, a professor of marketing at NYU’s Stern School of Business and an expert in consumer psychology. 'You see this a lot with clothing,' he tells Quartz. 'Part of the joy you get from shopping is not just that you bought something that you really like and you’re going to use, but also that you got a good deal.'"

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Additional coverage appeared on The Atlantic, Refinery29 and Yahoo News.