Prof. Vicki Morwitz on the proposed Transparent Airfares Act of 2014
— July 30, 2014
Excerpt from MarketWatch -- "'This new act would lead to greater price confusion and would be a big step backward,' [Morwitz] says. 'The most important piece of information consumers need to know is how much the air ticket will cost them in total and whether they can afford it,' Morwitz says. Airlines break down the total cost of the ticket during the booking process, she adds."