Biography

Vicki G. Morwitz is the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University Stern School of Business.

Professor Morwitz received her Bachelor of Science in computer science and mathematics from Rutgers University, her Master of Science in operations research from Polytechnic University, and her Master of Arts and Doctor of Philosophy from the University of Pennsylvania. She has been on the faculty at New York University since 1991. Professor Morwitz has also taught at the Wharton School, and has been a visiting faculty member at Columbia University, Yale University and University of California at Berkeley. She served as President of the Society of Consumer Psychology from 2011-2012.

Professor Morwitz’s primary research areas include consumer behavior, marketing research, political marketing, pricing and sales promotions, and research methods. Professor Morwitz has been published in many journals including American Journal of Public Health, Harvard Business Review, International Journal of Forecasting, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Management Science. Professor Morwitz teaches courses in Introduction to Marketing, Marketing Research, and Judgment and Decision Making.

Research Interests

• Consumer behavior
• Marketing research
• Political marketing
• Pricing and sales promotions
• Research methods

Courses Taught

• Introduction to Marketing
• Judgment and Decision Main
• Marketing Research

Academic Background

Ph.D., Marketing, 1991
University of Pennsylvania

M.S., Statistics, 1989
University of Pennsylvania

M.S., Operations Research, 1986
Polytechnic

B.S., Computer Science/Mathematics, 1983
Rutgers University

Awards & Appointments

Society for Consumer Psychology	President	2011
The AMA Advanced Research Techniques Forum	2008 Best Overall Conference Presentation	2008
Leonard N. Stern School of Business, NYU	Research Professor of Marketing	2007
Association for Consumer Research annual conference	Co-chair	2006
Leonard N. Stern School of Business	Robert Stansky Faculty Research Fellow	2004
Journal of Interactive Marketing	2003 Best Reviewer Award	2003
International Journal of Forecasting	Outstanding Paper Award	2000
Leonard N. Stern School of Business, NYU	Edythe and George Heyman Research Fellow	1998
O'Dell Award for best article in Journal of Marketing Research	Finalist	1997
Marketing Science Institute Competition on “Pricing and Strategy”	Winning award	1994

Selected Publications

Bauer, Johannes, Schmitt, Philipp, Vicki G. Morwitz, and Russ Winer (2013)
Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?
forthcoming

Shalev, Edith, and Vicki G. Morwitz (2013)
Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments
forthcoming

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013)
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity
forthcoming

Shalev, Edith and Vicki G. Morwitz (2012)
Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer

Raghubir, Priya, Vicki G. Morwitz, and Shelle Santana (2012)
Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions

Chandon, Pierre, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg, and David E. Sprott (2012)
How to Help People Change Their Habits: Ask Them about Their Plans

Lynch, John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, and Zeynep Gürhan-Canli (2012)
Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Chandon, P., Smith, R., Morwitz, V. Spangenberg, E., and Sprott, D. (2011)
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Raghubir, P., Morwitz, V., and Chakravarti, A. (2011)
Spatial Categorization and Time Perception: Does it Take Less Time to Get Home?