Professor Adam Alter addresses what customer reviews mean these days
— March 22, 2016
Excerpt from Marketplace -- "[Alter] said plenty of people want to leave reviews, 'especially if they're really really happy or really really unhappy.' Alter said companies use this feedback in different ways. 'So some will just use the numbers as a threshold just to help them make very broad personnel decisions,' Alter said 'Others might even tie compensation to the numbers.'"