Faculty News

Professor Adam Alter comments on the addictive design of social media platforms, from his book, "Irresistible"

Excerpt from BBC Capital -- “If you’re competing for attention there’s an arms race – and companies aren’t going to introduce stopping cues, for example, if none of their competitors are doing the same thing. If they can’t keep you glued to their products, they’re unlikely to attract ad and referral revenue.”

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