Faculty News

Professor Adam Alter discusses the addictive nature of social media, from his book, "Irresistible"

Excerpt from Vice -- "'The like button, simple as it was, tapped into a bottomless font of social feedback,' explains Adam Alter, author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'And I don't think social media companies are trying to make "addictive" platforms, per se. But since they're all competing for our (limited) time and attention, they've always been focused on making the most engaging experience possible.'"

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