Faculty News

Professor Adam Alter discusses the influence of viral food dishes on social media

Excerpt from Eater -- "Restaurants drawing down-the-block-lines is not a new phenomenon. 'Humans move in herds,' says Adam Alter, a behavioral economist and marketing professor at New York University Stern School of Business. 'When one or two influential people —€” or a larger number of everyday people —€” flock to a product, their endorsement suggests to other people that the product is worth pursuing.'"

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