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Professor Adam Alter is interviewed about his book, "Irresistible"

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Excerpt from NPR -- "'Ten years ago, before the iPad and iPhone were mainstream, the average person had an attention span of about 12 seconds,' Alter tells Fresh Air's Dave Davies. Now, he says, 'research suggests that there's been a drop from 12 to eight seconds ... shorter than the attention of the average goldfish, which is nine seconds.'"

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